Meta Pixel helps measure website interactions, evaluate Facebook and Instagram advertising performance, and support conversion attribution and remarketing when appropriate consent has been provided.
Service URL: www.facebook.com (opens in a new window)
Meta Pixel – Facebook Click Identifier
Stores the Facebook click identifier when a visitor arrives through a Meta ad link, supporting advertising attribution and conversion measurement.
90 days
Meta Pixel – Browser Identifier
Used by Meta Pixel to identify browsers, measure advertising effectiveness, and support attribution of website activity to Meta advertising.
90 days
